Rafael Patron

Rafael Patron has worked in digital for over twenty years. He came through the era of data-driven marketing and growth, then concentrated his research and professional practice on a single object: the impact of artificial intelligence on the decisions of those who run organisations.

He chairs the Scientific-Technical Committee of AIPIA, the Italian association of AI professionals, with which he has contributed to dozens of public events and to the training of hundreds of practitioners. He lectures in artificial intelligence at the University of Florence and at IED Milan — the Istituto Europeo di Design — bringing to the classroom the view of someone who works alongside boards every day.

His training joins economics and technology: a degree in business administration from the University of Genoa, Harvard's CS50 AI course, Bocconi's blockchain programme and the MIT Professional Education pathways on agentic systems. He is among the declared signatories of the European Commission's European AI Alliance and of the Rome Call for AI Ethics.

He has written three books, published in Italian. AIO — Il tuo prossimo collega è un robot examines the shift from searches to answers and its consequences for work and markets. Fatti trovare da ChatGPT, written with AIPIA and Filippo Fassone, is the first Italian book dedicated to LLMO, the discipline that tends a brand's presence in the answers of language models. Growth Hacking belongs to the earlier season of his career and sets out the method behind sustainable growth.

From that trajectory comes Antropic: an independent European institute with Italian roots, joining research, advisory and executive education under a single lens — human decisions in the post-automation era.